You and the food corporations, anyway. They keep putting out products where the spicy version's packaging differs from the non-spicy version's packaging in ways that are too subtle and too easy to miss when I'm staggering tiredly around a crowded supermarket. That's what happened with the package of snack-size bags of Cheetos my mom asked me to get recently. She can't eat them!
So, is spicy food really this popular, or is this another case of the companies trying to influence tastes by pushing product hard? Whoever's fault this is, CUT IT OUT. NOW.