Linguistics professor George Lakoff dissects the "war on terror" and other conservative catchphrases
He's written a book called "Don't Think of an Elephant", which is about how to talk to conservatives. One of the main points is not letting the other guy frame the debate. This is something a lot of people in furry fandom should know about, I think.
Them: "Furries do X."
Us: "We do *not* do X!"
Everybody else: "It's the Great Debate! Do furries do X or don't they?"
Some guy somewhere: "Hey, what are furries?"
Some other guy: "They're people who do X, I think. I heard it somewhere."